The Apple Press® is a kiwi company based in Hawke's Bay, starting off as an apple grower in 1982 exporting to more than 45 countries. Bothered by '"ugly fruit" (fruit perfectly fine to be eaten but not 'pretty enough' to be exported and sold), founder Ross Beaton met Sally Gallagher, Hawke’s Bay’s Food Innovation Specialist in 2013. Together they set out to make all-natural, quality, varietal led apple juice in significant quantities, but they couldn’t find a factory with the capability to do it....so Ross built it. 

Today, The Apple Press® juice is unlike any juice you’ve ever tasted before! Hand-picked and cold-pressed from individual apple varieties such as JAZZ™, Braeburn, Envy™, Pink Lady® and Royal Gala.

The Apple Press® Wellness range has a new addition this week. Pink Lady® with Beetroot, Carrot & Ginger Juice. The new Apple, Beetroot, Carrot & Ginger pairs tangy Pink Lady apples with Canterbury grown carrot and beetroot, with each bottle packing in 30% of vegetables and 66% Pink Lady apple with an added ginger zing, a dash of lemon, and a dose of Vitamin C. 

Explaining the growth of the Wellness range which features three other flavours, Ross Beaton said increasing their Wellness range is in response to a growing market.

“Right now, Kiwis are probably more aware than ever about looking after themselves and keeping healthy and we want to help them do that in an easily accessible and affordable way. We take the best apples and ingredients and put them in a bottle. There’s no added sugar or preservatives so when you drink a bottle of The Apple Press you know you are getting natural goodness”

The Apple Press® range is available in stores throughout New Zealand.

Size: 800ML

Ingredients: Pressed Pink Lady® Apple Juice (66%), Crushed Carrot (20%), Beetroot Juice 10%, Ginger Juice (3%), Lemon Juice (0.6%), Vitamin C.

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